New Release – Divide and Conquer

Hi guys

I see you’ve been busy collecting stamps in return for free books. Good on you! Keep them coming. You still have a few days left.

Today, however, is all about Divide and Conquer. It’s had a rocky ride, so much so it’s been referred to as the “cursed book,” but at long last release day is here.

I’ve written so much about why I love this story, I’m not going to bore you with the details again. But love it I do. For the next few weeks, you can buy it for only $0.99, but the price will go up. It’s about an 11-hour read, so you’re getting a lot of book for your buck.

Amazon US | Amazon UK | Amazon CA | Amazon AU

Nook | Kobo | iBooks | Smashwords

How the hell does a physicist like Lea Daniels get dragged into a fight to defend a magical kingdom? A lousy prophecy, that’s how. Grappling with her new reality, Lea must entrust her safety to Elonian warrior Nieve, whose kick-ass powers blatantly defy the laws of nature.

Nieve, for her part, isn’t exactly thrilled either about her role as a mentor to a “chosen one” who can’t tell a sword from a hairbrush. They’ve barely had time to cover the rules of Elonian light magic when they’re attacked from the shadows—where only the enemy dares walk.

Somehow, the mismatched duo must protect Seattle, the world, and the realm beyond against the Shade king and his cut-throat army. The good news is, they’re not alone. The bad news is that, as new allies assemble to join their cause, it quickly becomes clear everyone has an agenda.

RIP Divide and Conquer – At Least For Now

As of April 1, Divide and Conquer will be no more. My publisher is in the process of taking the book down from all vendor sites.

At a time when women in fiction still find fulfillment mainly through their relationships, Divide and Conquer was styled to be a “buddy movie”-type story featuring two strong women as heroes. Men welcome, as long as they know to stand back.

Right now, the future of Divide and Conquer is undecided, but neither Lea nor Nieve will be forgotten.

My thanks go to my readers, my publisher (Champagne Books, especially Cassie), to Julie LaVoie, and of course to Celia Breslin, my editor. It’s been fun. We should do it again some day. 💋

Divide and Conquer – Review

I’m incredibly pleased with this review from Red City Review. That said, since I originally posted this article, I have found out that this is a paid-for review. Kind of. But before you cry foul, let me tell you the story behind this.

A few months ago, a stranger read my book and loved it. Loved it so much, she has done everything she can to help spread the word.

I, too, have tried to earn people’s reviews. I asked people I trusted if they wanted to read my book in return for an honest review. Many said yes. And since delays during publishing meant my book was to have virtually no promotion, I was overwhelmed by and grateful for their response.

Well, only a fraction of those people came through.

Anyway, my loyal reader, in a heartwarming act of friendship, hired a company that, like the famous Kirkus Reviews, offered an “honest literary review.” Now, I have checked the company, Red City Review, out and believe they are absolutely legitimate. Their reviews look honest and show an insight that proves their reviewers read the books they review. And they’re comfortable giving five, four and three star reviews (although I could see none lower than three stars).

Yet I don’t want anyone to assume I purchase positive reviews from places like Fiverr (although I love Fiverr. So much talent. Artists, voiceover artists,…).

That said, I like this review even more now that I know the story behind it, because not only did the review’s author seem to like my book, it is also proof of a very special person’s faith in me. And that means the world to me. Thank you!

Thank you also to everyone who has taken the time to post their own reviews. You rock!

So, here it is:

Divide and Conquer by Carmen Fox

image

imageLea is just a normal girl trying to find her place in the world. Her job as a translator leaves much to be desired, but it’s a start. She’s just found a cute guy who seems to be interested in her. Things are looking up, until she crosses paths with a woman who will turn her life upside down. Nieve has always lived her life for her king and her country. And as the threat they have been worried about comes even closer, she knows the end must justify the means. But when it all goes wrong can she pull herself together for one last stand?

The synopsis of Divide and Conquer alone grabs your attention, and once you start reading you are not disappointed. Nieve and Lea’s fight to save their worlds (and ultimately their minds and memories) will keep you on your toes trying to put pieces together and waiting to see what happens next. Author Carmen Fox takes urban fantasy (and the fantasy genre in general) to a whole new level. The characters of Divide And Conquer are all fully developed, relatable, and-more importantly-believable. Fox lets you get to know them on a much deeper level and peek into their hearts and souls. The two main characters have been put into an impossible situation and they both react very differently- Nieve is a fighter and ready for anything, while Lea is still hoping for a way out. Throughout it all, her characters feel like people instead of just characters. The world Fox has created is rich with detail-making it easy to see everything in your head as you read, but not too much detail that it slows down the story. She writes from both Lea’s and Nieve’s points of view; adding a depth to the story and immersing you deeper into the world. Going back and forth between characters could easily get confusing or interrupt the flow of the book, but Fox does it with skill. Long story short, this is a must-read book whether you like urban fantasy or not, and if you aren’t sure about fantasy in general, it’s likely that Fox will change your mind.

DIVIDE AND CONQUER – THE SASS OF LEA DANIELS

Who is Lea Daniels?

Lea Daniels is the name of one of my book’s two main characters. She’s kind, a little too snarky for her own good, and loves sci-fi and fantasy TV. She’s certainly what I’ve coined an ‘alpha female,’ but she hasn’t found her way in the world yet.

Her sense of humor, a little off-center as it is, is her own. I thought I’d introduce her to you by way of a quote or two.

http://www.carmen-fox.com

http://www.carmen-fox.com

Why not share some of your favorite quotes?

BOOK LAUNCH HONOR

Seattle celebrates the release of Divide And Conquer the only way it knows how. Big style! No expense was spared to honor my urban fantasy set in their streets.

Seattle

Okay, it is likely that the beta reader who sent me this picture (Thanks, Amanda!!!) may have played around with the famous sign welcoming us to Pike Place Market, but I still feel honored.

In fact, I’ve been bowled over by my readers’ support, especially those who’ve already left reviews on Amazon, Goodreads etc. Quite plainly, you’re wonderful people and I appreciate you all.

What wonderful things have readers done for you, or have you done for an author?

Best,
Carmen

 

 

THE AGE OF THE GEEK

Keeping up with the (Martha) Joneses

From Hardison in Leverage or Agent McGee in NCIS to most of the Big Bang Theory‘s characters, geeks no longer populate the bottom rung of society.

Sure, kids may still pick on them at school, they might still be the butt of jokes at college, but grown up, they rule the world. Or they could, if money were their true ambition.

Now, a geek isn’t a geek. You get your hackers, legal or not, your comic book readers, gamers, cosplayers, LARPers,… Some of us love StarTrek and Stargate, others prefer the books of Terry Pratchett and Patrick Rothfuss.

Geek, nerd, dweeb, dork. What’s the difference anyway? Well, I found this interesting Venn diagram online.

Venn diagram

The spectrum of geekdom broadens if, like I, you subscribe to Wil Wheaton’s definition of what constitutes a geek. Basically anyone who is very passionate about something, perhaps even something most only pay a passing interest to, could be a geek. Hey, that means people who thought of themselves as “unafflicted” may be closet geeks (about Elvis Presley, soap operas or football) after all.

The difference is that the advantage lies with those who embrace their niches and hobbies.

Here’s a fun question.

HAVE YOU EVER WANTED TO BE A DOCTOR?

Actually, the answer is moot. What is most telling is the picture that formed in your head. Was it a doctor like House? A doctor like Ross Gellar in Friends? Or THE Doctor, traveling through time and space in his TARDIS?

But seriously, folks

Some areas of geekdom aren’t my thing at all, and yet what’s most amazing is the warmth many of us feel toward each other. Even if we’re in direct competition as authors or game developers, we’re united by our geekdom. It’s the flower power movement of the 21st century. To quote Alec Hardison, “It’s the age of the geek, baby.”

But not all is rainbows and candy floss in geekland. In an atrocious repeat performance, women are fighting to have a say. For a bunch of otherwise educated and enlightened bunch of people, we can be incredibly prejudicial.

Fan girls! Fan girls! Fan girls!

When Tony Harris (you can read an interesting article here) sparked outrage with his complaint about fake geek girls, or “booth babes,” girls who appear at conventions in revealing costumes under the guise of being geeks, when all they want is attention, women came under attack. Thing is, there will always be girls pretending to be something they’re not, just as I’ve met guys pretending to be into comic books to sound cool, believe it or not, only to catch a girl’s eye.

Still, the fake geek girl meme stuck.

Outside of the movement or inside, women are not getting a fair shake.

I found a blog post about why women geeks are a nightmare for advertising execs. But I also found initiatives and websites dedicated to the principle of Breaking the Unicorn.

Women are definitely fighting back, with the help of some pretty smart guys. And yet what do TV CPU specialists Alec Hardison and Timothy McGee have in common? Yup, they’re male. Occasionally TV will bring in the cool and incredibly pretty female geek, but we do not warrant prime time. Yet. In a way, I blame us women. Why do we not have more female politicians? Well, girls, we have 50% of the vote. You tell me. We also make up 50% or more of the TV audience. If we wanted to, we could make a difference.

Now, I have no say in Hollywood or Washington. Probably a good thing, too. But the world is as we make it.

The Shameless Plug und Summary

I’m just an author. Most of my characters are special to me, and all are smart. Yet I get most asked about Lea from my upcoming book Divide and Conquer. Her mentor, Nieve, is the ultimate fighting chick. I’d like to think she’s more three-dimensional than most female heroines in urban fantasy, but a woman who can hold her own is expected. Yet it is her protégé Lea who has become the subject of speculation. I’ve mentioned before that Lea is a geek. Perhaps that was a mistake. Because what, I’ve been asked, is it that makes her a geek? What stereotypes have I resorted to in inventing her?

Erm, mine. I can’t write what I don’t know. Every reference Lea makes to redshirts or Farscape is my own. In fact, for the purposes of the book, I had to pare down our geekiness. No one cares about my mild obsession with Tabletop Games and stories (be it in comics or fantasy or Sci-Fi TV). In fact, my book isn’t about “Nieve and the geek.” Among others, it’s about Lea’s search for…something. She has this idea vibrating in her guts that she’s more than what she is. But is being hailed a savior of mankind what she’s been looking for, or does it turn out to be a fantasy she’d prefer to leave to Xbox games?

My point is this. Being a female geek isn’t something that defines us, just like Lea being a geek isn’t the only thing she has going for her. She’s funny, incredibly smart, and kind, too.

It is the age of the geek. It may even be the age of the geek babe (sorry, Hardison). But on a deeper level, we’re still people trying to connect. Geek is merely the language we speak. And to those who speak it, it is a language that unites.

FROZEN FOR GROWN-UPS

So, my book needs a song

Frozen

Okay, I caved. I finally watched what I figured was going to be a candy-colored extravaganza wrapped in Disney cheese. What I found in Frozen was a story that spoke to me, perhaps just as much as it does to six-year-olds, although not necessarily for the same reasons.

Frozen, released in 2013, was the surprise hit of 2014. A Disney movie being a hit isn’t all that surprising, of course, but its plot isn’t typical of Disney. If, like me, you expected Prince Charming to swoop in and not just save the world but also the feisty heroine, you were in for the shock of your life.

The plot subverts expected tropes and stereotypes. And it does so over and over. Disney Princesses have entered the 21st century. Woot! And they’ve done so with a bang. So, who can the girls trust? How do they deal with magical powers? What happens if one is more powerful than the other? What if the main characters are not a man and a woman, but two women? What if one is a little bit…odd? What if they had flaws?

I could go on and on. All these questions could also be asked of Divide and Conquer.

The movie is important to me in many respects, not least because it reflects the journey I embarked on about three years ago when I started writing Divide and Conquer. Normally I write from within, the way most of us dream. With a minimum of control, and let’s see where it takes us. But not this time. I had a mission.

Two women, Lea and Nieve, were going to rule the story. They share a destination, even if their paths differ.

Lea and Nieve are not man haters. Far from it. Yet they’re not willing to take a back seat either. If a man wants to be with one of them, he’d have to earn it.

My plot was going to make any romantic pursuit difficult. The question for the guys shifted from “how can I save her?” to “will I catch up to her in time to make a difference?”

That said, Divide and Conquer is not a traditional romance. Failure and betrayal play just as big a part as humor and geekiness, and friendship and hatred. Just like in this biggest of animation ventures, light no longer shines that brightly, and the shadows aren’t as dark as we’re always led to believe. Then again, mine is a world that is much grayer than the one Disney’s multicolor bonanza delivers.

Clearly, my book is not for children, and you will find no uplifting songs. Because life…is no Disney movie. (Plus, I can’t sing.) My focus when conceiving the plot was that of utter and complete failure. Lea and Nieve were to be no token heroines. Their challenges were supposed to be dark ones, and they would make mistakes. True heroes are measured by the strength needed to overcome obstacles, right? Most of all, every time the reader thought they knew what was going to happen, I’d shake things up.

While the plots differ, the parallels between movie and book are somewhat disturbing nevertheless. Amusingly, “I am one with the wind and sky” could have been written for my book. You see, Lea and Nieve use the wind for their powers. How’s that for coincidence? You couldn’t script it…

So I sit here over Christmas, watching Frozen, and shaking my head at what could be the slightly more innocent – and much more musical – version of Divide and Conquer.

And I can’t help thinking. How much cooler would Divide and Conquer be if it did have its own theme tune?

~*~

Divide and Conquer will be released March 2, 2015. You can find out more here.

BOOK TRAILER ON A BUDGET

You’re just starting out as a writer and don’t have a lot of cash. The little you have, you want to expend on necessities like swag and perhaps one or two ads or blog tours, right? What about book trailers? Probably not in the budget.

Think again.

You may not afford a fancy book trailer, but you can afford a video collage. Which is really just another term for…book trailer. Let me tell you how.

How it started

Okay, so I’m a bit of a gamer. A few years ago I got into creating my own tabletop games. I have now invented five games. My friends love them, and I’ve even sold a few to friends of friends. In addition to a cool concept, I needed artwork to represent my game’s theme. I love learning new things, so I downloaded a few apps onto my iPad.

Touch Draw – A general image program that lets me add text to pictures, manipulate photos and so on.
Cut-out – A program that lets me cut out individual elements from other pictures and stick them onto the background of my choice.
Instablend – One that allows me to blend two image into a superposed image.
Snapseed – And a program that allows me to age, distort, reverse or add effects to pictures.

You don’t have to get these programs. They just happened to be the ones I tried out on my iPad and I got quite good at using them. There are hundreds more out there, not to mention entire suites for your PC.

What about the book trailer?

Patience.

My book Divide and Conquer is due to be released in February 2015, so I haven’t received an official book cover yet. However, I wanted a picture I could show around, a picture that represented what the book was about. Which is why I produced my first photo collage.

Carmen Fox
Unofficial book collage

I found photos either from my own collection or off the Internet. You can buy stock photos or use any of the thousands of free stock photos available with a few key strokes. Since Divide and Conquer is set in Seattle, I needed a photo of the Space Needle, the most iconic symbol of this great city. For my two heroines, Lea and Nieve, I needed women in the right poses (one crouching, one in the midst of a kick), and two faces I liked. Nieve fights with a hanbo, i.e. a mid-length fighting stick, and Lea has a dagger. Finally, to add a threatening feel, I needed fog, which their enemies use to hide themselves and their prey.

Next, I cut out the elements I need. Using the same app, I assembled the pictures one by one. I stuck Nieve’s face onto Nieve’s fighting pose and gave her a hanbo. I stuck Lea’s face on Lea’s crouching body and gave her a dagger to hold. Next, I cut out my finished Lea and my finished Nieve and stuck them, together with the Space Needle and a plume of black fog onto a white background.

The result was a bit crude, I admit. Not to worry, because I used an app that transforms photos into a sort of pastel watercolor, which really appealed to me.

Finally, I added text in the font I’d already used for my website name banner, and I was done. I nowhad something to show around and guest-blog with. As long as I make sure people understand this is just a collage, it won’t interfere with my book cover once I receive it.

What about this book trailer/video collage I promised?

Actually, we’re closer than you think.

I downloaded a movie app (iMovie). You can make your video from scratch or use one of the templates they have, which is what I did.

If you use a template, all you do is add photos and text to it, then click save. It already comes with its own music. For the pictures, I made up similar ones to the ones I used for the photo collage and details from the photo collage itself. I also made up a title page. A dark alley. A dark alley with text. A dark alley with more text. The Space Needle. The Space Needle with text. And so on. In the end, I simply added these photos in the right order to the template.

Yup. That was it. I’m very pleased with the result. You can see for yourself if you check my margin on the right, or on You Tube. The template didn’t give me enough space to tell my story through text, so I added text to some pictures. The key is to keep the text short, because some pictures are in view only a short time (the template will even tell you for how long). You can add or delete photos and play the video until you achieve the perfect result.

When you’re done, add it to your web page, show it off on your Facebook page, upload it to Youtube, or just watch it by yourself at night, reminding yourself that your book is a reality.

By the way, you can just as well do this on the computer or on an iPod or on you phone. You just need to find the right applications. And by the way, it only takes a few hours of tinkering with your new apps to learn how to use them proficiently. Once you do, you’ll be able to use your new skills until your writing affords you a full team of publicists to do the job for you.

If you have any question regarding the apps I used and how to work them, leave a comment. Or just let me know how you like the result.

MONTE MOORE MAKES MAGIC

How My Characters Got Their Looks

Please do not copy, save or re-use.
Please do not copy, save or re-use.

See the picture? Let me introduce you to Lea and Nieve. They are my girls. Aren’t they stunning?

Let’s turn back the clock to 2013. One day on Kickstarter, I spotted a campaign I couldn’t afford to miss. One of my favorite artists, Monte Moore, was crowdfunding his latest book, Mischief. It’s no secret I’m a little bit geek about a lot of things, but I go 100% fangirl over his art. Crazy fangirl. Not that surprising, since his paintings are truly magnificent. He’s done everything. Art for Star Wars, comic book covers, games, and pin-up art. Yup. I love it all.

One of the pledges involved a commission for a painting of two characters of your choice. At the time, I was neck-deep in writing Divide and Conquer. I was drinking, eating and breathing Lea and Nieve day after day. I knew every nuance of their psyches, from how they felt about politics right down to their particular brands of humor.

But here’s the problem. I’m not a visual person.

Oh, I can pick out and describe gray net curtains, a stained carpet, the scratch marks on a sofa. But my mind is unable to fill in the gaps or to create a three-dimensional space. I’m worse with faces. If anyone mugged me on a sunny day and the police quizzed me about the criminal’s features, I’d probably get their gender right.

That’s what happened with Nieve and Lea. I had the most basic details: the leather uniform, their weapons, Nieve’s striking white-blond hair and white eye lashes against tan skin, the tattoo on her shoulder. But the rest of their appearance was hazy.

Then the Kickstarter campaign blew into my lap. Owning a genuine Monte of MY characters? I had to pledge. So I carpe-d the diem and hopped on the Monte bandwagon. At his request, I sent the specifics as I laid them out here, nothing more. I figure, he’s the artist. I’m not. Who am I to tell him how to do his job? I wouldn’t tell a lion tamer how to tame a lion either, right?

Divide and Conquer was approaching its heart-thumping finale. My proud and bold statement The End was followed by months and months of revisions and editing. Then the email I’d dreamed of. I got offered a contract.

Snoopy dance!

Lea and Nieve would soon come to an e-reader near you. A paperback version is also on the horizon.

You know those smiles that bite into your cheeks and become painful? I had one of those for days.

Anyway, my website now needed a “Books” page, with a blurb and a cover, but I wouldn’t get a book cover for many months. As a quick fix, I used my iPad to produce a book collage. A visual representation of some of Divide and Conquer‘s crucial elements: the Seattle Space Needle, a dagger and a fighting stick, and the fog called up by their enemies. But look here. Lea and Nieve had no faces. Just blurred indications of where their noses, eyes and mouths should go.

Why? Because, even after two years of sweating over Divide and Conquer, I still didn’t know what the girls looked like.

Then a week ago, I opened another one of those grin-inducing emails. My painting was done. And. It. Is. Extraordinary. Monte’s cleared the level of my expectations with miles to spare. I simply can’t stop staring at the picture. It’s pure magic. I’m torn between showing it to everyone I know, and hunching over it with a snarl so no one steals it (that’s also why I watermarked it).

To see Lea and Nieve for the first time… Heck, the feeling is indescribable. Lea is unbelievably pretty. Her features, her dagger and her uniform are jaw-droppingly intricate. Nieve is, well, I can’t take my eyes off her. And let’s be honest, only a special kind of woman could draw your gaze from Lea.

I’m over the moon and hope you love it, too. For the first time, my girls have faces. Thank you, Monte.

If you’re interested in learning more about Monte Moore, check out his website.

Monte M. Moore
Artist/Writer/Designer
web: www.mavarts.com

GENRES, SUBGENRES AND SUBSUBGENRES

Or: Why You Should Embrace Pigeonholes

Book genres

Agents and Publishers are keen to pigeonhole writers into ever more restrictive book genres. What used to be Sci-Fi/Fantasy became Fantasy became Paranormal became Urban Fantasy became Dark Urban Fantasy became Dark Urban Fantasy with Romantic Elements.

Uhm. Seriously?

Authors spend valuable time figuring out the category their work falls in. Most of the time, their books are wedged firmly between two subgenres. Which do they choose? But choose they must, because agents and editors demand ever more specific classifications. Do readers really care? Not so much. Artificial distinctions won’t overtly affect whether or not anyone reads your book. I’m an avid reader, yet I don’t care if you write Dark Urban Fantasy with Romantic Elements or a lighter variety of vampire fiction. If you have an effective blurb, a great cover and a descriptive title, readers will find you. Right?

Well, maybe. There is one very specific way in which authors directly benefit from pigeonholing themselves.

While your specific genre might not mean a lot on the face of it, let’s examine this back-to-front, starting with the reader.

Case study: Ms. Gertrude Sample

A reader, let’s call her Gertrude, likes Kim Harrison and Jaye Wells. Gertrude’s friend Barney might surmise she likes Urban Fantasy with witches. If Barney were to recommend a book to her, he’d pick another series featuring witches. Makes sense, doesn’t it? However, only a limited number of books with this particular element exist, and Gertrude is hungry for more reading material.

If Gertrude likes Kim Harrison, perhaps she also digs Patricia Briggs. It’s then reasonable to assume she likes witches, vampires, werewolves and hopefully shifters generally. Barney’s list of recommendations grows.

Once Gertrude has exhausted this list, what next? Perhaps she also has an interest in other supernatural/preternatural creatures from lore, e.g. succubi, satyrs, fae, and so on. Fantastic. That’s another twenty or thirty titles to add to Barney’s list.

Three months later, Gertrude’s back for more. Instead of rolling his eyes at his demanding reader friend, Barney mines more remote subgenres. How about demons and angels? Or Urban Fantasy with worlds and beings hitherto unheard of? Oh, and how important is the romance angle in Gertrude’s decision-making process anyhow?

Finally, after a lot of reading, Gertrude reaches the huge crop of books generically referred to as Urban Fantasy. But she had to read hundreds and hundreds of books along the way.

At what point might Barney recommend my books to Gertrude? My first book Divide and Conquer features no creatures from lore. Instead, I built a new world with new conflicts and new preternatural elements. It specifically appeals to readers who like fun reads, with major plot twists, a hidden world separate from everyday Seattle, and a healthy but not overwhelming splash of romance. Shoot! There is no category for that. Perhaps I should make up my own. I will promote it as Multiworld Urban Fantasy with Romantic Elements. Catchy, eh? But how is Gertrude going to find me? She will have to work her way through a frak-ing long index before she stumbles on Multiworld Urban Fantasies with Romantic Elements on Barney’s list. So in the year 2026, then?

Okay. Perhaps it doesn’t need to be quite that precise. Let’s just call it Urban Fantasy with Original Worlds. Still, it’ll take a long time before I can count Gertrude as one of my readers.

Case study: Ms. Shaniqua Sample

Now, Gertrude’s estranged sister Shaniqua loves Amanda Bonilla. She loves the love triangle, the idea of hidden worlds and beings that have been around a long time. Since Divide and Conquer has some of these elements (a hidden world, romantic elements, beings with unusual powers), Shaniqua should discover my book pretty quickly. Even without Barney’s help. Because we have both built original worlds.

My second book, Guarded, features werewolves, vampires, demons, and one spunky satyr detective learning about her place in a world she’d rather not live in. Even though it features creatures from lore, the book is not concerned with their agendas. No vampire politics, werewolf hierarchy issues. Yet I would comfortably place it alongside Kim Harrison and Patricia Briggs. No doubt Gertrude will pounce soon. Shaniqua? Nope. Not a chance.

Not unless Shaniqua and Gertrude bury the family hatchet and reconnect over a cup of tea and a good ol’ yap about books, during which Gertrude recommends Guarded to Shaniqua.

Aha!

Categories help you find your ideal audience quickly. Hopefully, your Getrudes will leave positive reviews on Amazon and Goodreads and tell their non-cyber friends and estranged sisters about your book. Before you know it, Shaniqua and her friends will have found you through word-of-mouth, no matter if they normally read your specific genres or not. (Incidentally, if readers who can’t stand your specific genre won’t read your book, they can’t leave negative reviews either.)

What this comes down to

Even though as readers we might casually declare our love for Urban Fantasy, we have preferences. We have books or authors we are drawn to like the lines of a triangle. If new authors provide their readers with a suitable comparison, they might find each other more quickly, and the word-of-mouth campaign can start. But advertise yourself as an “Urban Fantasy” author, and you’ll be at the bottom of a very long list, both for Gertrude and for Shaniqua.

This is why I embrace classifications. In fact, I’d go even further. As a reader, I follow voice more than genre. I love Darynda Jones and Jennifer Rardin, and can comfortably settle down with one of Mary Buckham’s offerings. I very much enjoy the less sassy and more suspenseful offerings of Kim Harrison or Keri Arthur, too. In a book Venn diagram, Divide and Conquer falls between Darynda Jones for voice and Kim Harrison for suspense and Amanda Bonilla for content.

How would you categorize your favorite genres? Are you led more by genre or by word of mouth?